Premier League Kicks

George Friend and a Foundation staff member pose for a photo with a group of children in a sports hall

Premier League Kicks began as a pilot project in London between the Premier League and the Metropolitan Police in 2006, with the aim of using football to bring communities together and engage with young people.

Kicks uses the power of football and appeal of professional football clubs brands from the Premier League and Football League to engage young people who may otherwise be difficult to reach in some of the most disadvantaged areas of the country.

The vision is to ‘build safer, stronger, more respectful communities through the development of young peoples’ potential.’

Kicks works closely with partnerships such as Youth services, local councils, the Police, Green Sky Fitness and ‘Prison? Me? No Way!’ to help raise aspirations of the young people that attend, and encourage them to make the right choices in the community.

All of the PL Kicks coaches are F.A qualified, however the programme isn’t exclusively about football. We offer a variety of different active such as: kick boxing, street dance, graffiti art workshops and prison van workshops to name a few.

Further to these activities, Kicks gives the young people who attend the choice to choose what activities they would like to take part in through an initiative called PL Youth Voice. The initiative is designed to get young people to share their ideas and experiences to not only aid their learning, but the learning of their peers too.

The young people who attend Kicks on a regular bases and have a good attitude are given rewards, and are invited to various trips across the year. These include regular trips to the Middlesbrough FC first team games, playing against other Kicks teams from professional clubs such as Sunderland, Stoke and Leicester, and trips to theme parks like Flamingo Land.

The tournaments are designed to break down barriers between different wards across Teesside, bringing all sites together and allowing them to socially mix with other young people they have never met. It also gives them a sense of pride that they are representing their area in national competitions.

Premier League Kicks also raises the aspirations of young people in the most deprived areas across Teesside with qualifications, such as ‘Junior Football Leaders Awards’ and’ FA Level One Coaching Awards’ across different sports. There are also volunteer opportunities which have led to casual paid hours on the Kicks program. The coaches build up a strong positive bond with the young people, becoming role models, and always reinforcing that they can achieve anything if they put their mind to it.

For more information contact Liam on Liam.watson@mfcfoundation.co.uk or 01642 757674


Charlie Is A Coach To The Core

One day Charlie Morris hopes to run her own team but for now she’s happy putting in all the hours she can learning every day from the chance she has been given.

When we meet during one of her sessions across one of the many projects she works on with MFC Foundation, hoping to gain a Coach Core qualification, she is putting a group of around 30 girls aged between five and nine through a warm-up exercise at the Herlingshaw Centre in Eston.

“I’ve been there,” she says. “I started playing football when I was two, I can relate to where they are now. Some like football, some have no idea what to do, but we have fun. At this age, it is about them enjoying themselves. If they are, then that gives me confidence.

“When I was younger there was none of these courses, now there are a few.”

There is an acknowledgement that as a young woman she is in a minority in a sport still dominated by males. But, she says, that’s changing.

“There are not many opportunities for women in coaching right now, not compared to men. It’s changing now though, already I can see a difference after the Women’s World Cup and the netball World Cup.

“I largely work with girls, but I do coach boys too sometimes. Some boys tell me I don’t know what I’m doing, but I do. It’s very important to be given a chance to show what you can do and I’m grateful for that.

“I love football, I’m a Boro fan, one day I’d like to run my own team, run my own drills and training sessions.

“I wasn’t really good at school, not at English and Maths anyway, PE was the only thing I was good at so coaching seemed a good idea.

“I’ve had help along the way in the three or four years I’ve been coaching, I did it in college too. I learn from each of the coaches I work with or under, the good and bad bits!

“One day I hope I’ll be in a position to help other people who want to take the same route as me.”